First Steps, and Sold Signs


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July 10, 2025 by Maria Godfrey

First Steps, and Sold Signs

The market is shifting, and sellers who aren’t up to date are falling behind. Today, nearly 1 in 5 homeowners are reducing their asking price to try to draw buyers back in. That’s what happens when homes are priced based on last year’s headlines, not this year’s reality. Because, in today’s market, if your asking price isn’t compelling, it’s not selling. 

As the market shifts, smart sellers are shifting with it. Right now, nearly 44% of today’s sellers are offering concessions—things like repair credits, help with closing costs, or other buyer perks. But here’s the thing: concessions aren’t losses—they’re tools. The savviest sellers know how to use them to bridge the gap, sweeten the deal, and close with confidence. 

It’s not about giving in. It’s about staying in control and getting the job done. With home prices up roughly 55% over the past five years, there’s plenty of room to negotiate and still come out well ahead.

“Let’s have coffee and talk more Real Estate”  Maria

Source: Keeping Current Matters●

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